BENSONS 'THE JUICERS'
Branding / Illustration / Communications / events
WE WERE APPROACHED BY BENSONS – A FAMILY OF JUICERS MAKING DELICIOUS FRUITY GOODS – TO REFRESH AND REALIGN THEIR BRAND, WHILST REDESIGNING THEIR TOTALLY FRUITY RANGE OF JUICES.
Through the use of much looser, hand-drawn typography, we were able to give the Bensons brand an honest and naturally crafted look – reflective of their values and offering. The addition of the intentionally simple secondary line of “The Juicers” makes a statement of confidence and expertise.
The design of the Totally Fruity labels was very much lead by the Benson’s farming background and the atheistic of the newly created brand. The team built a toolkit of heavily textured and vibrant hand-drawn illustrations, referencing countryside scenery and farming paraphernalia with playfully oversized fruit at the fore of each label.
"We wanted Bensons’ new look to reflect what we are all about and demonstrate how we craft juice based goodies, for folks looking for a special little something that is both refreshingly honest and naturally delicious whilst incorporating our family values. We are delighted with the results and would like to thank Great Depths for their great ideas and artistic flair. We believe that our new Totally Fruity range shouts out what we are all about and oozes with our passion for creating natural and nurtured products"
– Alexia Benson, Managing Director of Bensons –