Branding / Packaging / Illustration
FOLLOWING THE SUCCESS OF OUR BRAND REFRESH, CHOCOCO TASKED US WITH REVIEWING THEIR CURRENT CHRISTMAS RANGE WITH A VIEW TO ALIGNING EXISTING PRODUCT CATEGORIES AND BRANDING SEVERAL ENTIRELY NEW FORMATS – ONE BEING THAT OF A CARDBOARD TUBE IN WHICH TO HOUSE AN ASSORTMENT OF FESTIVE SHAPES.
Inspired by the tall, slim dimensions of the tube itself, and wanting to introduce a traditional Christmas element, the team started to explore the aesthetic of wooden toys based on characters from the Nutcracker story. Initially presenting a simple wrap featuring a trio of Nutcracker characters, we were asked to illustrate a set of accompanying Sugar Plum Fairies to complete the range.
To make the finished product look extra special, the wraps were printed on a metallic paper stock – providing a slightly more premium finish and a truly festive sparkle on shelf.