Branding / Packaging / Illustration
OLLY – NAMESAKE AND FOUNDER OF OLLY’S OLIVES – IS A SELF CONFESSED OLIVE FANATIC. ON A MISSION TO GIVE THE OLIVE MARKET A MUCH NEEDED SHAKE UP, OLLY SET OUT TO CREATE A FAMILY OF FRESH AND FLAVOURFUL, NATURALLY CURED OLIVES, BATHED IN DISTINCTIVE AND DELICIOUS HANDMADE MARINADES.
Initially based out of his parent’s kitchen and sold at food markets and deli’s, Olly’s Olives quickly grew – securing listings with the likes of Ocado and starting an ‘Olivelution’ in the process! With these incredible opportunities on the horizon, Olly felt it was time to elevate the existing brand and packaging to match the quality of the olives themselves.
Our main aims were to create a much more engaging brand, both visually and tonally, whilst refining and reinforcing existing elements to give a more premium appeal. Firstly, each character was completely redrawn to not only introduce an ownable illustration style, but to add a level of consistency across the family. Informed by the bold and engaging style of the characters, we then reworked the core logotype and brand typography to achieve a similar clarity and recognition.